Two paths with a common goal: "Value for Customer" Let's take a step back about 15 years or so, we're at the turn of the century, with no Facebook, no Twitter, and no Smartphones. Desktop applications are the primary medium for users to interact with IT solutions. In other news, the human genome sequence has just been released. From a technological perspective, there were no auto-scaling, automation-ready, audit-friendly AWS or Azure based solutions available. Hardware is getting more affordable and Datacentres have become a mainstream solution to support the increasing role of IT in business operations. Organizations are starting to realize the importance of what's inside the "black box" of IT. Discussions about servers, storage, switches, routers, software licenses and such make little sense to most, and supported by familiarity with the application service provider (ASP) model, the peak of IT outsourcing has arrived. Enter the era of service ...